6-Steps to a Better Business Intelligence Strategy

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6-Steps to a Better Business Intelligence Strategy

Disruption, then wider adoption: that’s the result when Moore’s Law meets business intelligence (BI).
As BI implementations drop in cost, enterprises increasingly rely on homebrewed BI solutions for internal use. As a result, today’s companies are confidently pursuing data driven decisions at a fraction of yesteryear’s BI budget.

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Microsoft CEO Satya Nadella: Our AI Will Fuel a Better Society #MSIgnite

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Microsoft CEO Satya Nadella: Our AI Will Fuel a Better Society #MSIgnite

ATLANTA — Just hours before the first US Presidential debate — on a day when stupidity seemed to be on the top of everyone’s mind — Microsoft CEO Satya Nadella spoke passionately about artificial intelligence (AI) as a cornerstone of Microsoft’s next horizon of innovation.

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Informatica Thinks Marketing Should Get Its Own Data Lake

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Informatica Thinks Marketing Should Get Its Own Data Lake

It sounds like the kind of marketing metaphor that sells products: You can casually dump your unstructured, unfiltered customer data into a kind of reservoir, called a data lake, and your analytics service can perform the magic of making sense of it all in an instant, at the moment

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Is Enterprise Content Management as We Know it Done?

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Is Enterprise Content Management as We Know it Done?

September brought a whirlwind of disruption to the enterprise content management (ECM) software market — and the month isn’t over yet.
Not only did OpenText buy one time competitor EMC’s enterprise content division (ECD), but Box, which many still think of as an enterprise sync and share (EFSS) vendor

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Narrative Gives Leaders the Power to Scale [Webinar]

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Narrative Gives Leaders the Power to Scale [Webinar]

Organizations tell a lot of stories.
And with each story they tell they have an opportunity to add texture and details that make their brand richer, more nuanced, more meaningful for their audience.
But there’s a catch.

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Considering ConvertKit? Come See What You’re Missing

https://fizzle.co/sparkline/convertkit

More and more, we keep hearing from readers and customers about ConvertKit, the email marketing and automation tool for professional bloggers, podcasters and more.

People have been raving to us about ConvertKit so much that I had to see for myself what all the fuss is about.

The ConvertKit team gave me a full insider walkthrough of all the features. They showed me how the automations work, how easy it is to build beautiful responsive forms, how to set up subscriber gifts and mini-courses, how to create landing pages and how to set up customized opt-in forms for each post or page. I was impressed! These things really are easier in ConvertKit.

We’ve also been hearing a lot of questions from you, about whether ConvertKit is the right choice for your situation, and whether it is a better choice than MailChimp or a more fully-featured tool like InfusionSoft.

Live this Wednesday: ConvertKit Demo + Learn Marketing Automations

If you’ve been considering ConvertKit, want to learn more, or if you’d like to see what some powerful email automations can do for your business, you should join us for a live session this Wednesday, September 28th at 2pm Pacific / 5pm Eastern.

In this live webinar, Darrell Vesterfelt from the ConvertKit team will teach you:

  • How to use simple automation tools and strategies that’ll save you several hours each week
  • A simple trick to segment, teach and pitch your customers automatically (and without coming across like a weird used car salesman)
  • Exclusive behind the scenes access to learn how to automate your sales funnels like the pros (in fact, Darrell is going to show you Pat Flynn’s exact funnel)

You’ll also see how easy all of this is with ConvertKit, and how fast you can get started. Darrell will give a full demo of ConvertKit and answer any questions you might have about using the service, or about switching from something like MailChimp.

I suggest registering for this webinar even if you can’t make it live, because Darrell will make a replay available. Click the link below to register!

Register here for the webinar “Connecting More By Doing Less: 8 Marketing Automations You Need Today” »

AppLovin Sells to Orient Hontai Capital for $1.4B

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AppLovin Sells to Orient Hontai Capital for $1.4B

Mobile marketing tech firm AppLovin  announced today it has agreed to sell a majority stake to private equity firm Orient Hontai Capital, marking the most recent in a series of tech buyouts by Chinese companies. 
What makes this deal particularly noteworthy is the price tag — an estimated $1.42 billion.

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IT Pros Are the Heroes of the Enterprise #MSIgnite

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IT Pros Are the Heroes of the Enterprise #MSIgnite

ATLANTA — Microsoft Executive Vice President Scott Guthrie told 23,000 IT professionals this morning Microsoft can make them the heroes of the enterprise.
During the opening keynote in Philips Arena at Microsoft Ignite here, Guthrie — wearing his signature red shirt — said IT pros are the heart of the Redmond, Wash.

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